Retail Display for Boutique Importance of Having a Strong Retail Display

Creating a  visually strong retail display is one of the most important visual aspects in visual merchandising since it is like a billboard for your store. It can be the determining factor whether a customer comes in or not. Your retail display can be something that can really set you aside from the competition because they can be attention-grabbing as well as give you a chance to express your store unique style and used as a marketing tool to communicate your brand image. Some retailers do not see the importance of having a good retail display or cannot justify the additional cost, but the cost of windows displays can be very low. Your retail display will pay for itself and more if you take into consideration the number of new customers you will attract through the interest caused by things such as a visually strong window display. 

How to Create the Best Retail Display’s

The best retail display’s consist of a few of the following elements which make up for the fundamentals of any good design.

Tell a story

You should plan your retail display in a way that tells a story and continue this theme throughout the interior of the store as well for the theme to be cohesive. For instance, holidays do not just need to be an obvious interpretation but rather create a story around it that people can perhaps relate to as well. Easter as an example does not just need to be eggs and rabbits but perhaps go for an Easter brunch theme. First, pick your theme and then support it with products and props.

Create an element of surprise

To stand out amongst the competition it’s best to create a unique window display which catches the eyes of shoppers and get noticed. Adding unexpected props or anything that gets people to stop and take a picture or sparks their curiosity and leads them to come in should be your goal. Your storefront window is the most important retail display in your store so make sure to make it compelling. 

Bold shapes and colors

This is an easy way to create an attention-grabbing retail display that does not take a lot of extra props. Color blocking is a great technique if you have just one or multiple windows. If you have just one then choose one color to be in the focus and if you have multiple windows then each one can have its own color story, but make sure that all colors are complementary to each other. The colors you use should still be consistent with your brand but if you have a lot of a certain color in for the season then it is a great way to promote that color and create a story around it.


Even if you are using the above techniques you should keep in mind not to overcrowd your retail display’s or have them looking chaotic which can look like an unfocused display. You want to keep the attention on your products and have all the other elements supporting it to keep your merchandise in the focus. You should keep your main goal or story you want to tell in mind and you should be able to justify each element in your retail display and keep it there only if it supports it to ensure your displays are clutter free.


Balance is an important visual element to keep in mind for there to be harmony in your retail display and it is pleasing to the eye. The elements of balance to consider in your display are; size (large and small objects), color (dark and light colors), light and shadows. For instance, you would want to place dark larger items on the bottom of your retail display and lighter more colorful things at the top to avoid having it look top heavy. When you’re creating a display, you’re going to have large objects and small objects, dark colors and light colors, lights and shadows, and so on. It’s important to balance the different elements you’ll be deploying in order to create a pleasing aesthetic to the eye.

Focal Point

Your retail display should always have a focal point which is at eye level, this is a good place to highlight your hero product since it’s where it will receive the most attention. This is a point where everything should be coming together (props, signage, and background) and highlighted by lighting.

Graphics and signage

Using text and graphics is a great way to communicate a sale, theme, or advertising to your customers using your retail display’s. All text should be as short and concise as possible so it is easy to quickly read and still visually pleasing. Photography is also a great prop that can be used in your display to visually convey a theme.

Retail Display Ideas

Find inspiration using Pinterest or reading our blog this will help you see what others are doing to stay on top of trends as well as help come up with new unique retail display ideas.

Window Display Tips

Types of Window DisplaysRetail Display Window

These are the following types of window displays you can create for your store, which one you choose will mainly depend on the layout of the windows you have available in the store.

Open Back Window Display

When your goal is for the customer to be able to see what is inside of your store then this type of window display is right for you. With an open back, your display will be somewhat free standing with the backdrop will be on the inside of your store. For this option, it is nice if the theme in your window carries throughout your store to complete a cohesive look.

Semi-closed Windows Display

This type of window display is half-covered at the back which means the inside of your store is still somewhat visible. If you have a hard time choosing between an open or closed option this one is perfect because you are able to encapsulate the window display and bring more attention to it while still allowing the customer to peer inside of the store to see what else you might be offering.

Closed-Back Window Display

With a solid wall in back of the display, you are creating the feeling of a small room and the audience can only see the display from the street.This option is ideal if you want your main focus to be the windows and want to create curiosity that will bring your customers to the store to see more. Here you are able to build larger more dramatic displays and set a very lifelike scene.

Shadow Boxes/ Showcase Windows

If you have a jewelry or cosmetic store then this type of window display is ideal because it consists of small box-like windows that allow for smaller products to still shine and keep the attention on it instead of getting lost in a large window display. Ideally, you would have this display at eye level for optimum visibility.   

Elevated Window Display

This type of window display is one that can either be open or closed but is located at a higher level.

Interactive Window Display

This is a new type of retail display which is utilizing technology to allow the customers to interact with the merchandise in a unique way. A great example is a collaboration Kate Spade did with eBay in which they built a display that would allow the customers to literally window shop. The window display was created in Manhattan, and it did an amazing job of showcasing the items on offer beautifully but the interactive display also made it possible for customers to shop the window display from their phones.

Three-layer technique

Using this technique will bring a lot of depth to your display and incorporate the actual window which many merchandisers forget is a great additional element to use in your display. The first layer is the window, which can be utilized by adding window decals or vinyl to the glass. The second layer consists of your main display, like the props and products. The third and last layer is the backdrop to create more focus on the display since sometimes having an open window can dilute the display.

Retail Display Props

Props are a very important element of your retail display’s since they are the element which helps visually convey the message or theme of your displays story. Props also add a lot of interest to your window displays and help highlight your merchandise. The prop itself should aim to add visual excitement but u should not be taking the attention away from the merchandise. Instead, it should help bring the attention to the main products in the display.

There are three different kinds of retail display props which each lend to a different purpose.

Functional Props

These kinds of props are used to display or physically support the actual merchandise, such as; mannequins, jewelry stands, cubes, or a table.

Decorative Props

This helps set the tone and is the key driver in conveying your theme or story.

Structural Props

These are the elements which help to support the decorative and functional props and change the look of the display space, such as; cubes, stairways, and ladders.

Unique Store Fixtures

Creative retail display ideas can be easily created by incorporating your fixtures as props to highlight your merchandise and saves you money by utilizing what you already have.

Retail Display SuppliesDIY Retail Display Tools

  • Window display calendar with all themes marked in
  • Ladder
  • Hammer, nails
  • Flat screwdrivers, assorted screws
  • Knife, scissors
  • Straight pins
  • Cupboard hooks
  • Monofilament thread (fishing line)
  • Clothespins
  • Tape measure
  • Pencil
  • Double-sided tape, Velcro
  • Zip ties
  • Hot glue gun and glue sticks
  • Folding table
  • Spare light bulbs
  • Glass cleaner, paper towels, squeegee
  • Duster
  • Steamer, iron and ironing board