Importance of Having a Strong Retail Display
Creating a visually strong retail display is one of the most important visual aspects in visual merchandising since it is like a billboard for your store. It can be the determining factor whether a customer comes in or not. Your retail display can be something that can really set you aside from the competition because they can be attention-grabbing as well as give you a chance to express your store unique style and used as a marketing tool to communicate your brand image. Some retailers do not see the importance of having a good retail display or cannot justify the additional cost, but the cost of windows displays can be very low. Your retail display will pay for itself and more if you take into consideration the number of new customers you will attract through the interest caused by things such as a visually strong window display.
How to Create the Best Retail Display’s
The best retail display’s consist of a few of the following elements which make up for the fundamentals of any good design.
Tell a story
You should plan your retail display in a way that tells a story and continue this theme throughout the interior of the store as well for the theme to be cohesive. For instance, holidays do not just need to be an obvious interpretation but rather create a story around it that people can perhaps relate to as well. Easter as an example does not just need to be eggs and rabbits but perhaps go for an Easter brunch theme. First, pick your theme and then support it with products and props.
Create an element of surprise
To stand out amongst the competition it’s best to create a unique window display which catches the eyes of shoppers and get noticed. Adding unexpected props or anything that gets people to stop and take a picture or sparks their curiosity and leads them to come in should be your goal. Your storefront window is the most important retail display in your store so make sure to make it compelling.
Bold shapes and colors
This is an easy way to create an attention-grabbing retail display that does not take a lot of extra props. Color blocking is a great technique if you have just one or multiple windows. If you have just one then choose one color to be in the focus and if you have multiple windows then each one can have its own color story, but make sure that all colors are complementary to each other. The colors you use should still be consistent with your brand but if you have a lot of a certain color in for the season then it is a great way to promote that color and create a story around it.
Even if you are using the above techniques you should keep in mind not to overcrowd your retail display’s or have them looking chaotic which can look like an unfocused display. You want to keep the attention on your products and have all the other elements supporting it to keep your merchandise in the focus. You should keep your main goal or story you want to tell in mind and you should be able to justify each element in your retail display and keep it there only if it supports it to ensure your displays are clutter free.
Balance is an important visual element to keep in mind for there to be harmony in your retail display and it is pleasing to the eye. The elements of balance to consider in your display are; size (large and small objects), color (dark and light colors), light and shadows. For instance, you would want to place dark larger items on the bottom of your retail display and lighter more colorful things at the top to avoid having it look top heavy. When you’re creating a display, you’re going to have large objects and small objects, dark colors and light colors, lights and shadows, and so on. It’s important to balance the different elements you’ll be deploying in order to create a pleasing aesthetic to the eye.
Your retail display should always have a focal point which is at eye level, this is a good place to highlight your hero product since it’s where it will receive the most attention. This is a point where everything should be coming together (props, signage, and background) and highlighted by lighting.
Graphics and signage
Using text and graphics is a great way to communicate a sale, theme, or advertising to your customers using your retail display’s. All text should be as short and concise as possible so it is easy to quickly read and still visually pleasing. Photography is also a great prop that can be used in your display to visually convey a theme.
Retail Display Ideas
Find inspiration using Pinterest or reading our blog this will help you see what others are doing to stay on top of trends as well as help come up with new unique retail display ideas.