Retail Furniture to Decorate your Store
Having nice retail furniture in your store is vital to creating a nice atmosphere that is comfortable for your shoppers and adds a sense of style that can help reflect your brand image and aesthetic. Your aim should be to evoke a type of lifestyle your customers aspire to or what they associate with. Stay competitive by considering more modern store fixtures & design elements that have a nice aesthetic. Custom retail displays are no longer necessary or the better design choice, rather considers unique retail fixtures or items that are not necessarily meant for retail but rather your home since it will look like more high-end retail fixtures.
Using Furniture to Merchandise your Products
Utilising retail furniture such as sofa’s and side tables to display your products with help you to sell more of them since people buy what they see and inspires them. This is especially true for stores for instance who sell home accessories, if you are able to display a throw and pillows nicely on a couch then you will sell more of the things that are displayed there than on a shelf. Incorporating retail furniture will also allow you to then create the ambiance of a home in which people can feel more comfortable or in the case of selling homeware items, help create the theme of a home. This also refers to using types of furniture such as shelving or a sideboard that you might buy for your home and use it as retail furniture in the form of shelving for your merchandise.
Furniture as Functioning Displays for your Retail Space
It is not always necessary or appropriate to use industrial displays to display your merchandise, depending on your theme and type of merchandise you sell. The types of furniture that you might purchase for your home but can also be used in a retail environment would include; a sofa, side tables, coffee table, shelving, wall shelving, closets, clothes rack’s, and a display table with a bench or chairs. This will soften the look of your store and create a home like accessible feeling while maintaining a high-end designer look, which Anthropology has managed to do for example.
Other Types of Retail Store Furniture to Consider
It is also important to consider what other uses you’ll have for different types of retail furniture for your store that are not part of the sales floor such as the break room, office, stock area, and seating area for customers.
Boutique store supplies should be less industrial and commercial retail shelving but rather have a softer aesthetic to match your theme and brand.
- Seating Area Furniture for Customers- One of the types of furniture that is most important to have in your retail store is seating options. This is important for people who are accompanying your shoppers if they are comfortable then they will not rush your customer and rather allow them to take their time to browse your store. In the seating area make sure to include the following retail display furniture; couch or chairs, area rug, coffee table, side tables, cushions, and vases with flowers. This is especially important to consider when selecting furniture for a retail boutique.
- Sales Floor- There are many different kinds of accessories and supplies you’ll need on the sales floor and it will differ from store to store what you’ll need. Some things you could need would be; cash wrap, retail display fixtures, shopping bags, baskets or shopping carts, open/closed sign, POP displays, hangers, speakers, and a security system. As for other furniture that you will have in your store, it will be helpful to browse through different types of furniture and our Pinterest boards to help you get some retail display ideas that could work for the overall look of your store.
Retail Stockroom Necessities- This includes basic types of furniture to help keep organized and clean such as; trash cans, clothes racks, a ladder, and storage boxes. Then there are the smaller items such as; tape gun, box cutter, signage, cleaning supplies, pricing gun, labeler, hangers and so on.- Break Room Furniture – Having a comfortable break room for your staff to enjoy helps to create a nice work atmosphere and shows appreciation for your employees. Furniture to consider is; couch, chairs, dining table, rug, storage for kitchen supplies and snacks, and lockers to store personal belongings. Having a television in the break room is also a nice to offer entertainment if people need to take breaks on their own. For the kitchen make sure to include; coffee machine, hot water cooker, trash cans, cleaning supplies, fridge, dishes, and utensils.
- Office- Keeping your office area organized will save you time and space as well as create a better working environment. Consider the following furniture items as well as office accessories; filing cabinets, safe, printer, fax machine, shredder. Then for basic office supplies; pencils, pens, highlighter, stapler, clips, notebooks, binders, and folders.
Focus on Ambiance
When selecting your furniture pieces for your retail space make sure to keep in mind that you want to create a space that is visually stimulating and inspiring as well as comfortable. Using decorative touches such as colored walls, decorative elements like mirrors and incorporating flowers into your space will help with the overall ambiance of your store. Creating an intimate atmosphere can be achieved by utilizing decorative shop lights, rather than harsh bright lights use softer lighting. The four main points in creating a good ambiance are incorporating well designed and styled retail furniture, soft lighting, adding decorative elements, and offering amazing customer service.
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